Companies

What's the narrative that separates you from your competition?

Your brand should aspire to be a "content-driven brand" - where you benefit from your prospects viewing your products and services as differentiated (even if, from a feature perspective, it is difficult to be differentiated).

On this page:

How can our content improve your sales cycle?

If your prospects like and trust your content, then, by association, they will like and trust your brand, too. And that will show directly in your topline.

Your sales cycles will become shorter because, by the time your prospects arrive in your sales funnel, they are educated about your product and already believe in what you stand for.
With that trust, you already reduce the number of competitors your prospect is actively considering.

Our approach

We rely on one singular aspect of your brand: Positioning.

We try and understand things that make your company unique. And this goes beyond the feature list or your product roadmap.

What markets are you targeting?

What pain points do you solve for those markets?
How are you unique?
Can you prove that all of the above is true?

Rapid idea distillation

Opinions, stories, data, and strategies that share how you approach solving a problem core to your industry that’s different from how everyone else does things - these are your "Core Ideas"
A content strategy that follows your "Core Ideas" - Once you’ve come up with a core concept, you need content that explains and supports that core thesis.

Content formats that move the needle

With a clear positioning statement, we work on specific content formats that align with your immediate business objectives:

Case Studies
- Build credibility through social proof: Customer case studies serve as social proof, showcasing real-life examples of how your product or service has successfully addressed the needs of other businesses.
- Strengthen sales enablement: Customer case studies are powerful tools in the sales process, providing sales teams with concrete examples to share with prospects.
- Drive targeted marketing: By showcasing how your product or service has been successfully implemented in various contexts, you can attract a wider range of potential clients who see their own challenges reflected in those case studies.

Strategy Guides
- Accelerate your Sales Cycle: Strategy guides can significantly shorten the sales cycle by educating potential customers about the value proposition and application of your product in their specific context before they even speak to a sales representative.
- Differentiate in a Saturated Market: In the crowded B2B SaaS space, differentiation is key. Strategy guides that offer unique insights or innovative approaches to common industry challenges can set your company apart.
- Increase Upsell and Cross-Sell Opportunities: For existing customers, strategy guides can illustrate advanced features or additional services they are not currently utilising, but that could benefit their business.

Educational Email Courses
- Nurture Leads with High Precision: Educational email courses allow for the delivery of segmented, targeted content that addresses the specific needs and pain points of different segments of your audience.
- Establish Ongoing Engagement: Unlike one-off marketing communications, an email course fosters ongoing engagement with your audience. This continuous interaction helps to keep your brand relevant and provides multiple touchpoints to reinforce your value proposition.
- Gather Valuable Insights for Product and Marketing Strategy: Through engagement metrics (such as open rates, click-through rates, and feedback from course participants), educational email courses offer rich insights into what content resonates with your audience.

Example of a WriteBoard content calendar

This is a sample WriteBoard content calendar for companies operating in the areas of EV charging to Supply Chain Management software and services:

"Redefining Lean Manufacturing: The Unseen Power of Smart Supply Chain Software": This article critically examines the traditional lean manufacturing approach, pinpointing its limitations in today's volatile market.

"The Future of Travel: How EV Charging Networks are Transforming European Highways": This article will explore the evolution of EV charging infrastructure along European highways, emphasising their convenience and environmental benefits.

"Beyond Just-In-Time: Rethinking Spare Parts Logistics for the Digital Age": This piece challenges the traditional just-in-time logistics model in the spare parts industry, arguing for a more dynamic and responsive approach enabled by advanced supply chain management software, focusing on predictive analytics and real-time inventory optimisation.

We work very closely with the sales and marketing leadership of our clients and are unable to accept more than five to six clients at any time.

Companies

What's the narrative that separates you from your competition?

How can our content improve your sales cycle? ​

Our approach

​

We try and understand things that make your company unique. And this goes beyond the feature list or your product roadmap.

​

What markets are you targeting?​

What pain points do you solve for those markets?

How are you unique?

Can you prove that all of the above is true?

​

Rapid idea distillation

Opinions, stories, data, and strategies that share how you approach solving a problem core to your industry that’s different from how everyone else does things - these are your "Core Ideas"​

A content strategy that follows your "Core Ideas" - Once you’ve come up with a core concept, you need content that explains and supports that core thesis.

Content formats that move the needle

With a clear positioning statement, we work on specific content formats that align with your immediate business objectives:

​

Case Studies

​Build credibility through social proof: Customer case studies serve as social proof, showcasing real-life examples of how your product or service has successfully addressed the needs of other businesses.

Strategy Guides

Educational Email Courses

Nurture Leads with High Precision: Educational email courses allow for the delivery of segmented, targeted content that addresses the specific needs and pain points of different segments of your audience.

Establish Ongoing Engagement: Unlike one-off marketing communications, an email course fosters ongoing engagement with your audience. This continuous interaction helps to keep your brand relevant and provides multiple touchpoints to reinforce your value proposition.

Gather Valuable Insights for Product and Marketing Strategy: Through engagement metrics (such as open rates, click-through rates, and feedback from course participants), educational email courses offer rich insights into what content resonates with your audience.

​

Example of a WriteBoard content calendar

How can our content improve your sales cycle?

What markets are you targeting?

Opinions, stories, data, and strategies that share how you approach solving a problem core to your industry that’s different from how everyone else does things - these are your "Core Ideas"

Build credibility through social proof: Customer case studies serve as social proof, showcasing real-life examples of how your product or service has successfully addressed the needs of other businesses.