Executives
- As A Senior Executive, What Is Your Personal Brand?
- And How Do You Amplify It?
Your personal brand is the journey of converting your audience into your followers and your followers into customers.
On this page:
Why build thought leadership?
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A Strong Signal: For a senior executive, writing thought leadership provides visibility and credibility. This visibility not only attracts potential clients who value knowledgeable leaders but also sets a benchmark for quality and innovation in the industry.
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Driving Industry Conversations: When you publish articles with fresh, smart ideas, you're not just joining the conversation – you're leading it. It's a chance to steer where the world is heading and get people talking about what you think matters.
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Boosting Your Company's Profile: Every time you publish an article, it's not just good for you; it's great for your company.
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Networking and Speaking Opportunities: Writing these articles opens doors. You'll find yourself engaging with all sorts of interesting people – potential partners, clients, investors, and even future team members.
How can WriteBoard help?
We schedule an hour every fortnight to work with you on the topics you'd like to write about and the key issues that you want highlighted. We then work on a first draft for you to review and suggest edits and for us to iterate on. Once the final version is out, you're ready to publish it when you want.
Below are a few formats of our prior work, and we are happy to discuss any specific platform or cadence that you want us to work on.
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Monthly or Fortnightly Newsletters: Writing a fortnightly newsletter is a great way to share your insights and stay connected with the industry. It's a regular touchpoint that builds a community around your ideas and expertise.
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Weekly LinkedIn Posts: Posting weekly on LinkedIn is a game changer. It keeps your network updated and engaged with your latest thoughts and achievements. Regular posts also increase your visibility, helping you establish a strong presence in your industry across geographies.
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Weekly Threads on X: Creating weekly threads on X offers continuous engagement with your audience, sparking discussions and sharing insights. It's a powerful way to showcase your expertise and stay relevant in ongoing industry conversations. Plus, these regular interactions build a dedicated following, enhancing your influence in your industry community.
A sample content calendar
This is a sample WriteBoard content calendar for a senior executive leader at a Fintech company that provides lending services to small and medium enterprises (SMEs):
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Redefining Risk: How Fintech is Transforming SME Credit Scoring (newsletter): This newsletter delves into the innovative approaches fintech companies are adopting to assess credit risk for SMEs, discussing the integration of non-traditional data points and predictive analytics.
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Beyond Lending: Fintech's Expanding Role in SME Growth (LinkedIn post): This post explores the evolving role of fintech beyond just lending, focusing on how these companies are providing holistic growth solutions and support to SMEs.
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The Synergy of Fintech and Regulatory Changes in SME Financing (LinkedIn post): This post analyses how recent regulatory changes are impacting SME financing and the strategic moves fintech companies are making to align with these changes while enhancing their service offerings.
Each content piece is bespoke and strives to narrate the story in your voice so that your true self reflects in the work you publish.
We work on a monthly retainer that depends on the desired publishing cadence and frequency. Our clients have experienced visible results within three months of starting an engagement.
If this interests you, feel free to leave your email below, and we will reach out to you.